Personal Branding
Musicians and music organizations need to brand themselves, whether for performing or business reasons. A person who specializes in the field can create a logo, website and other promotional materials. The person may also help plan and carry out marketing strategies to promote the artist or product. A person who works in this position needs to be aware of current events in the music industry that may affect their clients.
Social Media
The music industry is a multi-layered ecosystem that involves multiple players. It’s not just about the artists creating and performing the music, it also includes the companies that promote and sell it. Having a strong social media presence is critical to getting your music in front of more people. This is why it’s important to have a separate personal and business account for your music.
Networking
As a musician you need to make sure that you’re in the know with what is happening in your industry. Having an awareness of who the key players are and what they’re up to can help you in your networking efforts. It also helps to be able to speak confidently about what you do and why you do it.
If you’re at a networking event be sure to avoid the ‘spaming’ of people; don’t push your CDs or demo at them and don’t email them unsolicited (unless they specifically ask for that). Also, be sure to give genuine thanks to those who do you favours; it makes them more likely to help you again in future.